During the Bluezone show in January, Ruedi Karrer aka the Swiss Jeans Freak from the Jeans Museum and I walked through our collab denim exhibition, which highlighted how denim’s past has inspired innovation.
If you work with denim, you probably know that “knowledge is king” in our business. To succeed in the long run as a brand, as a designer, as a marketer, as a retailer and, especially, as a staff member in a retail store, you need to know what you're talking about; you need to have knowledge about the product. Start your denim education here with our free library of denim knowledge resources.
At Bluezone in January 2019, Denimhunters and the Jeans Museum present an exhibition of 8 original details that inspired innovation to link denim’s past and future.
Classic blue jeans have five pockets. Three on the front, two on the back. This preview of a Denim 101 lesson gives a brief introduction to jeans pockets.
Rivets are a key defining feature of blue jeans. They were introduced in the early 1870s as a simple and durable solution to an urgent need for durability. In this video guide, I explain the origins of rivets.
One of the most frequently asked questions I get from readers and followers is “which jeans should I buy?!” This guide helps you figure out the answer to that question.