Together with Wouter Munnichs of the Long John denim blog, I’ve made a video course that teaches you how to sell jeans. Watch the teaser video for the course and join the waiting list to be the first to get updates about it!
If you work with denim, you probably know that “knowledge is king” in our business. To succeed in the long run as a brand, as a designer, as a marketer, as a retailer and, especially, as a staff member in a retail store, you need to know what you're talking about; you need to have knowledge about the product. Start your denim education here with our free library of denim knowledge resources.
While some wear their jeans raw and unwashed, most prefer to buy jeans that’re already soft and have that faded lived-in look. Pre-washing makes that possible. But it has some disadvantages too.
Making denim can be a dirty business. So how can denim become more sustainable? That was one of the topic of the on-camera conversations I had with several key influencers and denim experts at the Bluezone show back in January.
What is selvedge denim? Why is it more expensive than normal denim? Is it worth it? And is selvedge denim better? This video guide gives you the answers.
Have you noticed how the colour of your jeans changes as you wear and wash them? It’s called ‘fading’—and it’s because of how denim is dyed that it happens.