Rivets are a key defining feature of blue jeans. They were introduced in the early 1870s as a simple and durable solution to an urgent need for durability. In this video guide, I explain the origins of rivets.
The Defining Features of Jeans
These blog posts look at the defining features of jeans. Why were they there in the first place? What function did they serve? And how has their purpose changed over the years? How have seemingly trivial features become icons that help consumers differentiate one brand from another?
When you know how the defining features have evolved, you can build better narratives about the jeans you’re selling by putting them into a bigger picture.
In this free guide, I will look at all of the features that jeans makers use—and have used—to make our jeans fit right, and more importantly, not fall down while you’re wearing them.
In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.
In this first episode of the series about the defining features of jeans, I look at four features that originally served practical purposes, and how those purposes have changed.