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How History Has Shaped Our Jeans

Telling a good story is one of the best ways to sell jeans. These blog posts dive into the colourful history of jeans, and they teach you how to use the stories in your job selling jeans.

How Denim Went From Workwear to Fashion Statement

November 5, 2016 by Thomas Stege Bojer

How Denim Went From Workwear to Fashion Statement

Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.

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