This blog post launches a new series where I profile denimheads’ favourite brands. I’ll look at the brand’s philosophy; what it is that makes it unique; and why customers become loyal fans.
The White Oak denim plant is the grand ol’ lady of our industry. It’s the company that supplied Levi’s with American-made selvedge denim for the 501 for 70 years. Soon, it will be history!
Mister Freedom founder, Christophe Loiron, has a refreshing take on why denim is so crucial for his workwear and Old West-inspired brand.
Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.
The Osaka Five are the pioneers of Japanese and heritage denim; they laid the foundation for an internationally renowned industry. This is their story.