Start your denim education with Blue Blooded - the definitive guide that covers everything you need to know about denim and jeans.

Jeans are equal parts subculture and establishment. Worn as both work clothes and luxury fashion, they are practically universal. This book contains everything you need—and want—to know about jeans.

Discover how denim is made, how jeans are created, how to wear, wash and style them, and meet some of the influencers that have shaped denim and jeans into what they are today.

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Why Blue Blooded?

Denim embodies authenticity, rebellion, workwear, and the old west. Denim hunters tirelessly search ghost towns for vintage jeans. Families weave heritage cloth for generations. Craftsmen on foreign shores preserve the old ways while designers back home redefine the iconic five-pocket look. And all of us trade stories of how we got that perfect fade.

Blue Blooded is the story of denim and jeans culture: The secrets of selvedge. The true origins of the Osaka Five. The immigrants and inventors in the Wild West who created jeans. Exclusive profiles of the independent designers and makers invigorating the denim scene, like 3sixteen and Iron Heart, along with forces like Levi’s that shaped the industry. No other garment has the iconic status of jeans. Jeans are never out of fashion, and they will continue to outlive other sartorial trends for the foreseeable future.

A contemporary overview of our favorite article of clothing, Blue Blooded introduces traditional brands as well as designers who are stirring up the industry. The book covers the topic of jeans in its entirety—from their rivets to their various washes and from their cultural history to a recommended selection of stores where they can be bought. And, of course, the things every denimhead needs to know: How to wash—or not wash—your jeans. How denim is made. And how denim makes us who we are.

What it looks like inside

The Press Loves Blue Blooded

  • Samuel Trotman, WGSN
    "Whether you want to geek out on the technical details of indigo dyeing, weaving and fabric finishes, discover the true origins of the Osaka Five or simply figure out how to style and wear your jeans, Blue Blooded provides you with a foolproof overview of our favourite wardrobe staple. Blue Blooded offers a fresh and contemporary look at the current denim landscape, in particular the rise of heritage denim, which has transformed the entire denim industry. The book is welcomed addition to iconic titles such as Jeans of the Old West and From Cowboys to Catwalks."
    Samuel Trotman, WGSN
  • Wouter Munnichs, Long John
    "Blue Blooded gives you total insight into the denim industry from the past to the present. It is a very high-quality book with one of the best titles ever. There are a lot of denim books on the market, but this one is outstanding from the rest."
    Wouter Munnichs, Long John
  • Neil Summers, Proper Magazine
    "Well, it’s finally here, the denim dictionary, the selvedge scrolls, the indigo index, the button-fly bible or to use it’s proper name ‘Blue Blooded Denim Hunters and Jeans Culture’. An essential new book that tells you everything you’ve ever wanted to know about the most ubiquitous item in your wardrobe but were far too cool to ask."
    Neil Summers, Proper Magazine
  • Christopher Danforth, Highsnobiety
    "In case the title didn’t give it away, this thick, Gestalten-powered opus is devoted to everything denim. Bound in an Italian-made raw denim cover for effect, this denim bible of sorts runs the complete gamut of the fabric’s history, discussing production methods, styling tips, repair methods, seminal denim brands like Levi’s and Lee, new-age labels like Naked & Famous, and so much more."
    Christopher Danforth, Highsnobiety
  • Nick Johannessen, Well Dressed Dad
    "This book is superb. Not flawless, but it’s a bloody great book. Why? Because it covers a lot of ground, with good depth and knowledge, well-selected illustrations and the presentation is excellent. It’s not a whimsical coffee table book that you’ll flick through in 20 minutes. This one can be read from start to finish, and you’ll be all the more informed by the end."
    Nick Johannessen, Well Dressed Dad
  • Jeffrey Felner, New York Journal of Books
    "After having read this amazing book, this reader suddenly became aware that there is a cult of denim aficionados, “denimheads” to be exact, as well as a culture of denim. Blue Blooded is a hybrid telling that fluctuates between study, story, and an encyclopedic accounting of everything you ever wanted to know about denim, beginning with the raw material, dying, finishes, construction, care, designing, collecting, and retailing to give you some idea of the depth and breadth that the authors delve into to enlighten the reader."
    Jeffrey Felner, New York Journal of Books

Want to sell Blue Blooded?

Do you have a store that sells denim or books - or maybe both - and would you like to add Blue Blooded to your offering? Then look no further!

Just shoot an email to requesting to sell the book and the lovely people at Gestalten will help you set up your account and give you all the details of their wholesale offer and pricing.

Buy from Amazon
€39.90 / £35 / $55

Get Free UK delivery (and likely also elsewhere depending on your location)

Bundle with other Amazon products

Enjoy the comfort of shopping at Amazon