When you’re selling jeans, you’re selling history! That’s why it’s crucial to know at least the key facts of the history of jeans when you work with denim and jeans. And that’s what this blog post teaches.
When you know how the defining features have evolved, you can build better narratives about the jeans you’re selling by putting them into a bigger picture.
Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.
This quick guide outlines the process of making jeans with key points about design, cutting and sewing, and pre-washing, plus links to in-depth resources.
If you’re selling jeans for a living, you can use this knowledge in your sales pitch to point out the physical features that make one pair different from another.
The global success story of jeans is well known. But what about their continuously changing blue colour, which has persistently fascinated us humans for such a long time?
Heritage Post’s Mathias Lösel asks and answers that question in issue no. 21 of the German cult magazine for rugged men’s culture.
This beginner’s guide provides a complete overview of how denim is made, along with links to in-depth member resources about each of the five production stages.
It’s through denim that I became acquainted with indigo—something that has become a hobby of mine in its own right. Many denimheads dream of making their own jeans, including making the fabric. It’s through this interest that I got acquainted with indigo as a dye, and fell in love with the Japanese technique of shibori.
When we look for new jeans, there’s much more than the colour and fit to take into consideration. In this article, I’ll be looking specifically at the labels that appear on premium denim, and the semiotic and semantic power that such labels carry.
In this free guide, I will look at all of the features that jeans makers use—and have used—to make our jeans fit right, and more importantly, not fall down while you’re wearing them.
This last episode in the series about how jeans are made discusses pre-washing; how it started, how it’s done, and what it will look like in the future.