Continuing my series about global denim destinations that’re worth travelling to, this review takes a closer at Standard & Strange in Oakland.
In a new series, I go behind the scenes of denim destinations from around the world and discuss why they are worth travelling to. The series kicks off with a review of stuf|f – fine goods.
The Low Down on Denim in Vienna becomes the first international Iron Heart Store. I’ve talked to the founder of The Low Down, Martin Novak, as well as Iron Heart’s Giles Padmore how it all came about, and why Vienna is the perfect location for an Iron Heart store.
Kiya Babzani and his wife Demitra were some of the first to bring Japanese denim to the US. Before the store opened in 2006, Kiya visited a number of Japanese brands and got the exclusive rights on sales in the United States.
“Some were just confused,” he recalls. “They said, ‘But you have Levi’s in America. Why do you want what we make?’”