• We have a "knowledge" problem!

    Sales staff in retail often don’t know much about the jeans they’re selling. That's a problem because it's much harder to make your customers trust you when you don't know what you're talking about. And that means they're less likely to buy form you!

  • 46% sales increase through product knowledge

    Research from the Wharton business school shows that sales staff who complete online product knowledge training sell up to 46% more compared to staff who doesn't take the training!

  • Online staff training makes it easy

    The easiest and most convenient way to teach retail staff and other denim professionals the product knowledge they need to create better customer experiences and increase sales is online training.

  • An online denim product knowledge course

    Denim 101 is the online video-based course that teaches you essential product knowledge and storytelling techniques about denim and jeans. The course helps anyone who works with denim and jeans improve their sales and storytelling skills by creating meaningful and memorable customer experiences.

  • 25 video lessons and in-depth resources

    You get access to 25 high-impact video lessons as well as in-depth member resources that provide additional background knowledge.

  • Small investment, big return

    Single-user life-time access to the course is for only €297. Need access for more users? Submit your request below and we'll get back to you with a quote.

What do you get from the Denim 101 course? Watch this 50-second video to find out!


  • Thomas Stege Bojer, founder of Denimhunters
    The Denimhunters Academy is the denim industry’s new independent on-demand online education and staff training platform.
    Thomas Stege Bojer, founder of Denimhunters

Buy the course!

Get access to all 25 lessons of the Denim 101 course plus all the member resources.

Frequently asked questions

What does it cost?

The price of the subscription depends on how many users you need access for. See the prices for single users above or request multi-user access and get a quote.

Can I pay with my business credit card?

Sure! If your company is registered in the EU, you need to have your VAT number ready.

What if I change my mind?

As per our Terms and Conditions, we do not offer refunds of payments already received. If you have any pre-sales questions, feel free to contact us here.

What if I need access for multiple users?

If you need access for more than 1 user, request a quote here.

Still have questions?

Please contact us here.

  • Simon Guiliani, Marketing Manager at Candiani Denim
    Thomas has discovered a way to bring awareness to anyone with a curiosity about denim making production. With his help, ignorance will be a thing of the past and responsible sourcing, sustainable fabrics and conscious consumerism will be a thing of the future.
    Simon Guiliani, Marketing Manager at Candiani Denim

The denim industry supports the Denimhunters Academy!

The Denim 101 course is part of the Denimhunters Academy, which is supported by several industry influencers such Candiani, Tonello, Lenzing, Archroma and many more!