Q&A with Daniel Petre Toma

If you want to know which countries have the hottest and most active denim scenes, just take a look at Instagram.

Countries like Malaysia, The Netherlands and Sweden have loads of denimheads who’re active on Instagram. But you don’t find that many from countries like Romania. At least I haven’t found them yet.

There is one Romanian denimhead I’ve followed for a while, though. His name is Daniel Petre Toma, and on Instagram he simply goes by @daniel_petre_toma (I dig uncomplicated usernames like that) ?

I sent him my Q&A to hear his story. Here it is!

Blue Blooded, Instagrammer, daniel_petre_toma, Denimhunters, raw denim, Romania

What’s your story

Name: Daniel Petre Toma

Birth year: 1980

Location: Braila, Romania

Profession: Business consultant

I live with my wife and our two dogs in Braila, a town by the bank of the river Danube. I like sports, especially football and tennis, and I like travelling.

Daniel Instagram Routines

Thomas: How did it all start with your Instagram feed?

Daniel: In 2016, I posted a picture. I remember I was wearing my first pair of Nudie jeans, and I had an unexpected amount of positive feedback. Everything started with that picture ?

Then I discovered some great feeds like @andreasbergstrom83, @sennah0j, @yonagrinberg, @swissjeansfreak, to name a few, and they inspired me and made me rediscover my passion for denim.

Blue Blooded, Instagrammer, daniel_petre_toma, Denimhunters, raw denim, Romania, Nudie jeans

T: Why Instagram? What are your goals?

D: I have no goals other than connecting with the denim community, find inspiration and maybe inspire others ? It’s wonderful to be able to be in contact and communicate with people from all over the world who have the same passion!

T: How much time do you spend on Instagram on a daily basis?

D: Honestly, I think it’s somewhere between about one or two hours per day.

T: Which tools do you use?

D: I only use my iPhone, and the pictures I take on my own or with the help of my wife. I use some IG filters and Pixlr.

T: What’s your editorial flow?

D: I don’t plan anything; most of my pictures I take spontaneously when I get inspired by a place or a building. I don’t have a favourite location, I get inspired by the place I’m in at a certain moment.

T: Do you make it a priority to post on a regular schedule?

D: It’s not a priority for me to post every day. When I do post, I interact with others, inspire them and they inspire me, and that makes me post almost every day ?

Blue Blooded, Instagrammer, daniel_petre_toma, Denimhunters, raw denim, Romania, Lee jeans
In case you’re curious like I was (which you’re probably not), Daniel drives a 2008 120d.

Daniel’s Denim Style and Preferences

T: What is your favourite feature of jeans?

D: My favourite feature is the back pockets. That’s why I love Lee jeans; I think they have the perfect back pockets.

T: How do you wash your denim?

D: I have over 20 pairs of jeans in my collection and I’ve only washed one pair of my Nudies four times. The rest have never been washed, just a few soaks.

T: What’s your favourite fit? And what’s your least favourite fit?

D: Being a slim guy, I like slim fits. My least favourite is bootcut.

T: Which boots and leather goods do you wear with your denim?

D: I wear Red Wing 8884 moctoes, Frye Arkansas, Clark’s Clarkdale Bud. As for leather goods, I have a belt and a wallet made by Levi’s, an amazing leather strap for my vintage watch made by a friend of mine @vladradich, and a belt, cuff and two key fobs I’ve made myself ?

Blue Blooded, Instagrammer, daniel_petre_toma, Denimhunters, raw denim, Romania, Red Wing boots

T: Which sneakers do you wear?

D: Mainly Converse. I also have two pairs of Pony that are extremely comfortable. For really hot days, I have two pairs of Bensimon.

T: Favourite item that’s not denim or leather?

D: My favourite non-denim items are my Zippo lighter, my Raketa vintage watch that belonged to my grandfather, and my Tissot LeLocle watch.

T: Where do you buy your gear?

D: Unfortunately, there are no real denim stores in Romania, so everything I have I’ve bought online, except a few things I bought this summer in Munich.

T: What styling tips would you give your followers?

D: Just be yourself, read about denim, and to ask for advice.


Hi, my name is Thomas, I'm a storyteller. I started Denimhunters in 2011. Today, I help companies in the denim industry market themselves with stories that excite, engage and convert customers.

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