The History and Relevance of Small, Yet Iconic Brand Elements That Define Jeans Makers
In a commoditized industry where hundreds, if not thousands of brands compete with incredibly similar products, how a brand distinguishes itself falls down to only a handful of factors, such as cut, quality and most tangibly, branding.
Look at a ‘denim wall’ in your local denim store and chances are, you’ll be faced with a sea of neatly folded blue denim. However, if you look a little closer at different pairs, it quickly becomes apparent that denim brands have found incredibly successful ways to distinguish their product from that of their competition.
The first episode of this series discusses the defining features that relate to the durability and practicality of jeans. In this episode, I’ll look at how the addition of small, yet iconic elements are important for brands because they are part of their identities, and because they possess enormous value.
Seemingly trivial features have become icons that help consumers differentiate one brand from another. By understanding the value that consumers place on these branding details, you will be able to better build a narrative for the product to your customers, enhance the desirability of the product and convert a prospect into a customer.
The three episodes in the series about the defining features of jeans focus on:
The Pioneering Defining Features With Brand Value
To take the world’s most iconic jeans as an example, Levi’s are instantly associated with the little red tab found on the right, back pocket of their jeans.
Interestingly enough, this addition—among many others on a pair of jeans—is only the latest in a number of ‘branding’ features made in order to make their products stand out to consumers.
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