Denim 101 is the online course that teaches you essential product knowledge and storytelling techniques about denim and jeans.
The course helps anyone who works with denim and jeans improve their sales and storytelling skills by creating meaningful and memorable customer experiences.
Want access to the entire course?
You can watch the introductions to each module to get a taste of what you’re going to learn. To get access to all the lessons, you need a subscription. But first, you need to set up your member account.
Already have an account? Log in here. If not, scroll down to create one!
Don’t have an account? Get one here!
By creating a member account, you’ll also be added to our email newsletter, which means we will send you emails when new blog posts are published. You can unsubscribe at any time. We hate spam, and we don’t share your information.
What you’ll learn
Throughout the course, you’ll learn fundamental product knowledge that is easy to apply in on-the-job situations. You’ll see how denim and jeans are made, and you’ll learn the best way to sell this popular garment.
Because my goal is to make you a pro at selling jeans, I’ll cover the basics of jeans history: how they’re made; the production processes for denim; the essential features that define the garment; and last, but certainly not least, I’ll show you how to help your customers find the right jeans.
What you’ll learn will help you achieve higher conversions, lower return rates, get happier and more loyal customers, all of which leads to more sales!
In the sidebar to the left, you can expand the modules to see the lessons in each of them.
Thank you to …
This course is made possible with the support of our crowdfunders: Candiani Denim, Tonello, Indigo Textile, Atlantic Mills, Lenzing, Archroma, Atelier Bleu, Piero Turk, Ruedi Karrer, Christina Agtzidou, Stefano Angelico and Martin Schaefer.