In this module, I’m going to teach you about the defining features of jeans; the characteristics that historically have distinguished them from other trousers.
You’ll learn about the features that make jeans durable and practical; those that help us differentiate brands; as well as the features that have grown out of necessity and changing fashions.
Understanding how the details have evolved, you can build better narratives about the jeans you’re selling, and put them into a bigger picture.
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