In this module, I’m going to show you how jeans are made. You’ll learn about all the effort that goes into the design; the intricate processes of cutting and sewing; how you get new jeans that look old; and how each of these three stages influences the look, feel, and the fade of the jeans you’re selling.
There’s a lot of creativity, and craftsmanship that goes into the making of jeans. Using this knowledge in your sales pitch, you can point out the physical features that make one pair different from another.
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