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The Secret Behind Why Denim Fades

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About Thomas Stege Bojer

Thomas is the founder of Denimhunters. As a marketing professional who has specialised in denim, he consults for the industry. Anyone who knows him will tell you he's a perfectionist and a die-hard denim fanatic.

  • Denim 101
    • How History Has Shaped Our Jeans
      • Introduction to History of Jeans
      • How Jeans Went From Workwear to Fashion
      • When Jeans Went Mainstream
      • How Vintage Denim Became a Trend
      • How Raw and Stretch Denim Have Dominated the New Millennium
    • How Jeans Are Made
      • Introduction to How Jeans Are Made
      • How the Design of Jeans Forms the Backbone for Look, Feel and Fade
      • How Cutting and Sewing Can Result In Very Different Jeans
      • Pre-Washed Shortcut or Raw Denim DIY?
    • Making Denim
      • Introduction to Making Denim
      • The Key Ingredients That Make Denim Comfortable, Durable and Stretchable
      • The 3 Ts of Spinning and How Stretch Denim Is Made
      • The Secret Behind Why Denim Fades
      • How Weaving Is the Actual Making of Denim
      • How Fabric Finishing Changes the Way Denim Behaves
    • The Defining Features of Blue Jeans
      • Introduction to the Defining Features of Blue Jeans
      • The Durable and Practical Defining Features of Jeans
      • The Branded Defining Features That Differentiate Makers
      • The Defining Features That Make Jeans Fit and Add Support
    • Customer Guidance
      • Introduction to Customer Guidance
      • How to Guide Your Customers to Buy “Perfect” Jeans
      • How to Help Your Customers Find the Right Fit
      • How to Make Jeans Last Longer and Look Better With Washing

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