While some wear their jeans raw and unwashed, most prefer to buy jeans that’re already soft and have that faded lived-in look. Pre-washing makes that possible. But it has some disadvantages too.
Denim FAQs (videos)
Here you'll find a selection of short videos with essential denim knowledge. Perfect as an introduction or to brush up on your denim sales pitch.
What is selvedge denim? Why is it more expensive than normal denim? Is it worth it? And is selvedge denim better? This video guide gives you the answers.
Have you noticed how the colour of your jeans changes as you wear and wash them? It’s called ‘fading’—and it’s because of how denim is dyed that it happens.
When you wear raw denim for months without washing it, you often wear out the denim much quicker than what you might expect.
After a lot of trial and error, I discovered that I could make my raw denim last longer AND get great fades with this super simple denim care trick.
How a pair of jeans fit is essential for how good you feel wearing them. In this video, you’ll learn about the four elements of the anatomy of the fit, which determine how jeans sit on your body.