How History Has Shaped Our Jeans (Part 3)
The late 1970s and early 1980s marked the beginning of the designer jeans era in denim’s history. Those years also became the bedrock for the vintage denim scene. And that’s what ultimately led to the heritage fashion we’ve witnessed in the 2010s, which makes it such a pivotal time in the history of denim.
Learn how it all began when new markets started importing old blue jeans from America. Find out how vintage denim became big business. Discover how the seeds for heritage denim fashion were sewn in Japan. And, most surprisingly, read how seemingly small changes in production methods gave birth to a renewed interest in original jeans, which lead to today’s heritage denim fashion and the abundance of brands that has come along with it.
The four parts of the series about how history has shaped our jeans are:
The Start of the Vintage Denim Craze
In the late 1970s, jeans started changing. The Japanese were the first to notice. At the time, collectors like Kenji Hirano of the Banana Boat vintage store in Tokyo had already begun importing vintage denim, which they’d hunt down the homeland of blue jeans.
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