Learn About Cotton and Its Benefits

What is denim? How is it made? Where does cotton come from? Why are jeans only blue on the outside? What’s the difference between selvedge denim and ordinary denim?

If you sell jeans for a living, I’m sure you get questions like these on a pretty regular basis. To answer such questions, you need to understand the intricate processes of how denim is made. Once you master this knowledge, the tricky part is how you put it into context; how you use it to tell stories.

This is the first in a series of five episodes that provide a precise and condensed outline of the entire production process of denim. The series is designed to be an in-depth reference tool with factual answers to questions related to how denim is made.

Approaching the production process chronologically, this episode looks at the first stage; the primary raw material in denim, cotton.

The five production stages of denim production:

What Is Cotton?

Cotton is the most important raw material needed to make denim. Most of us know cotton from the soft pads and balls we use to stop bleedings, and girls use to put on make-up.

It’s a natural fibre that comes from the cotton plant; an ancient crop has been cultivated for thousands of years. Cotton used to be a wild crop, but cotton has evolved through breeding and genetic assistance to become easier to process and to provide a better yield.

The cotton plant’s fruit, known as the cotton boll, yields a fluffy white, raw fibre called the ‘lint.’ That’s what’s used to make denim. Each boll is the size of a fig and contains around 500,000 fibres.

Cotton is one of the world’s most important crops in terms of usability, economic value and environmental impact of its production. In the denim industry, cotton is without question the most important raw material. Back in the day, denim was almost exclusively made from 100% cotton. Today, consumers demand denim that stretches, which means the fabric will have some kind of polyester-based elastomer in it. But even then, 98-99% of the raw material is cotton.

How Cotton is Made

The cotton plant needs a lot of sunshine to grow. It takes an average of 140 days from the seeds are planted to the dried-up locks of cotton are ready for picking. The best yield comes from latitudes between 45° north and 30° south. To put that into perspective; that’s south of Venice in Italy and north of basically all of Africa.

Each plant produces around 300 to 350 grammes per season, from up to 100 bolls per plant. That means you need two plants to have enough cotton to make the denim needed for an average pair of five-pocket jeans.

Once harvested, the raw cotton goes through the ginning process at the cultivation site. This process separates the fibres from the seeds. The cotton is first vacuumed into tubes that carry it to a dryer to reduce moisture. Next, the cotton is cleaned to remove any foreign matter.

After ginning, the raw fibres are compressed into bales, each weighing around 250 kilos, which means enough to make denim for around 350 pairs of jeans.

These days, cotton is grown on all continents, with the exception of Antarctica, obviously. China, the United States, India and Pakistan are the world’s biggest cotton-growing nations. But Brazil, Turkey and Australia are also churning out their fair share, which is growing. When you add them all up, these countries supply the majority of the cotton that ends up in our denim.

Physical Properties of Cotton

Cotton is defined and categorised based on a set of physical properties, including staple length, fineness and maturity, strength and colour.

Staple length refers to the length of the fibre, and it’s the most important physical property of cotton. There are several types of cotton with different staple lengths. For jeans production, Upland cotton from the short staple family is most commonly used, with a staple length of one inch is sufficient.

Generally, short staple cotton is cheaper and of lower quality. But since denim is usually made from yarn with a coarse yarn count—that’s the thickness of the yarn, which I’ll talk more about in the episode about spinning—long staple cotton is not necessary. However, extra-long staple (ELS) cottons such as Egyptian Giza, Indian Suvin, and Chinese Xinjiang can be used to make denim.

The fineness and maturity of a cotton fibre are important too. The finer and more mature a fibre is the better the quality of it. These properties are measured in micronaire, which is the air permeability of compressed cotton. Using cotton with a low micronaire count leads to neppy yarn and more waste, as it breaks more easily.

There’s also the strength of the fibre, which is measured as tensile strength. This tells you the maximum load that fibres will hold before they break. Obviously, this influences the strength of the final fabric.

Finally, there’s the colour of the fibre, which distinguishes one batch of cotton from another. The colour is most important if the cotton ends up undyed in the fabric.

Cotton neps in Naked & Famous denim
Naked & Famous is known for their extreme denims. This neppy one with a lot of excess cotton left in the final fabric is no exception. Courtesy DenimUp.

Benefits of Cotton in Denim

So, why is denim made of cotton? What are the benefits?

Apart from the fact that cotton’s been around for hundreds of years, it continues to be popular because it’s comfortable, breathable, durable, and because it looks great when you weave it into fabrics.

In terms of what makes one kind of cotton better than another, you need to look into the properties of the fibre. The longer the staple, the finer and more mature, and the stronger a fibre is, the higher the quality.

The quality of cotton also depends on where it’s grown, how it is harvested and the seasonal conditions during cultivation. That being said, there are a few misunderstandings about the influence on the quality of where cotton is grown. A good example is ELS cotton from Zimbabwe, which is not by default higher quality than similar types of cotton grown in places like the US. The difference is how it is picked and processed. In most developed countries, cotton is picked with large mechanical harvesters. In some developing nations, like Zimbabwe, cotton is still picked by hand.

The Information Problem with Cotton

The problem is that retailers often don’t know much about what kind of cotton the jeans they’re selling are made from. But, most of the time, they’re not to blame. Because the guys that retailers buy from, the wholesalers and sales reps, don’t know either.

One of the main reasons for this, as I see it, is that consumers generally don’t care. They take cotton for granted. It’s seen as a commodity, and to some extent it is. But like I’m arguing in this blog post—and I’m sure any cotton farmer, denim maker or well-informed denimhead will agree—cotton isn’t just cotton.

As someone who sells jeans, you can help change this ignorance that by asking your supplier about the cotton that the denim is made from.

The next episode in the series discusses how cotton is spun into yarn and the pros and cons of ring spinning vs. open-end spinning. You can read that episode here.

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Hi, my name is Thomas, I'm a storyteller. I started Denimhunters in 2011. Today, I help companies in the denim industry market themselves with stories that excite, engage and convert customers.


  1. It’s interesting to read about the history of denim and how it’s made. It makes sense that it can be broken down into stages such as getting the cotton, spinning it, dyeing, weaving, and finishing it. I’m wanting to buy more denim products and I think the history and how it’s made is very interesting so it’s something to remember.

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