Raw Denim, Heritage Fashion and Anti-Throwaway Consumerism Is Changing How We Repair Our Jeans
Denim is like wine and cheese; it gets better with age. We like our jeans more as they get broken in. Not only do we consider denim more beautiful as it wears in; many are happy to pay more for jeans that are worn and torn.
This is where repairing enters the picture. Denim is easy to repair, and when done right, repairs can make your jeans look even better. Another obvious benefit is that it saves you money! Yet it seems many consumers (still) don’t consider repairing a real option.
This article is the last in the series about buying jeans. In it, I take a look at how you can extend the time you can enjoy your jeans, you’re saving money, and you’re lowering your environmental footprint. All by repairing them!
The four episodes of the series about buying jeans are:
Why We Repair Our Jeans
Fading and repairs are part of the language of jeans. It’s a different story with for instance suits.
Suits we want it to look like new. That’s why we press, iron and dry-clean them: to retain the newness of their appearance. Shabby, worn-out suits don’t communicate authority and professionalism; repairs and wear are not part of the language of suits.
Then look at jeans. It’s usually perfectly acceptable to wear worn-out and repaired jeans, even for semi-formal occasions. Jeans are universally appreciated for their toughness and faded look.
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