3 Challenges Jeans Makers and Retailers Face, and How to Solve Them

Jeans are soaked in history. This mythical and democratic garment expresses desirable values like rebelliousness and freedom.

Using storytelling about, for instance, the history of jeans can help brands and retailers create better customer experiences, which ultimately leads to more sales.

Interestingly, as I’ve already mentioned in a previous blog post, a study done at Wharton Business School shows that sales staff who complete online training to learn about the products they work with sell up to 46% more than staff who don’t take the training.

Online training creates up to 46% more sales

When you know what you’re talking about, your customers are much more likely to trust you. And that means they’re more likely to buy from you.

But jeans makers and retailers also face more global challenges. Let’s take a look at three of the most important ones.


Thomas is the founder of Denimhunters. As a marketing professional who has specialised in denim, he consults for the industry. Anyone who knows him will tell you he's a perfectionist and a die-hard denim fanatic.

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