Step-by-Step Guides and the 3-Question Tool for Better Jeans Washing Guidance (for Retailers)
To wash or not to wash? And how?! Those are questions many jeans shoppers are asking these days. And you can’t really blame them with all the confusing and sometimes conflicting advice out there.
If you work in a store where you sell jeans and you don’t provide the right washing guidance for your customers, you can get in real trouble.
This guide is the second episode of the series about buying jeans. It gives you step-by-step instructional tips for how to hand- and machine-washing your jeans. To teach you how to use this knowledge, I’ve built the ‘3-question tool for better jeans washing guidance‘ that helps you determine what kind of washing advice your customers need.
The four episodes of the series about buying jeans are:
When and How to Wash Your Jeans
When I was growing up, my jeans were washed every week or so. I’d wear them 3 or 4 times before I’d throw them in the laundry basket. And I didn’t think twice about it. But you don’t need to wash your jeans that often. All that water, detergent and spinning wears out the garment.
When I got into raw denim back in 2007, I was told to wait at least six months before I could wash my jeans. That didn’t really work for me either. Waiting too long before you wash your raw denim jeans makes the fibres brittle, which means they can break prematurely.
Today, I’ve found a middle ground between the two extremes. I have this very simple approach to when to wash my jeans:
Wash. When. Dirty.
… the only exception being that if I haven’t gotten my jeans dirty for 2 or 3 months, I’ll wash them anyway.
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