In this episode, Jake and I are joined by Ben Woodhouse aka @clobbercalm. We talk about Ben closing his store and what he’s up to next, which leads us to a discussion about online vs. brick and mortar retail.
MOST RECENT POSTS
King-Yu Yiu or simply @kingyuyiu is known throughout the denim world on Instagram for his extremely faded Lee jeans. Here’s the story of the guy behind the fades.
Keeping your boots clean and properly conditioning is not only important because it makes them look good. It’ll also make them last longer. So in this episode, Jake and I talk about boot care.
With raw denim’s spread from niches to masses, several myths about raw denim care have taken hold in the public conscious. As a result, you might be getting really bad advice about how to best take care of your jeans.
This member resource discusses why these 4 raw denim care myths aren’t totally busted: soaking in vinegar, tumble drying, dry cleaning, and the bathtub soak.
This last episode in the series about how jeans are made discusses pre-washing; how it started, how it’s done, and what it will look like in the future.
This article explores what it takes to design a pair of jeans, and the three stages denim designers go through to do so.
You’ll learn how the design influences all aspects of the garment; how it looks, how it feels on the body, how it wears and fades. The design also differentiates one maker’s from another’s.
Sweden has adopted denim like few other countries, and they’ve truly integrated it into their fashion and style culture. Instagram too has its fair share of Swedish denimheads. This is my list of who I think you must follow.
Iron Heart is not like most denim brands. It’s traditional but at the same time modern. It’s super heavy yet comfortable. And it’s got some of the most loyal fans in the world of denim, the #ironheartarmy. I’ve talked to 22 of them to find what it is that makes the brand special.
Even though their climate is tropical and humid, the Indonesians love raw denim. Here’s the story of a Blue Blooded Indonesian Instagrammer, @johanmalik80.
When you’re selling jeans, you’re selling history! That’s why it’s crucial to know at least the key facts of the history of jeans when you work with denim and jeans. And that’s what this blog post teaches.
Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.
In this history of jeans overview part 3, you’ll learn how vintage denim broke through the mainstream, plus how to tell the story when you’re selling.
DENIM DESTINATIONS and BRAND PROFILES
In this in-depth review, I take a close look at why Second Sunrise in Stockholm is one of Scandinavia’s best denim destinations.