In this episode, Jake and I are joined by Ben Woodhouse aka @clobbercalm. We talk about Ben closing his store and what he’s up to next, which leads us to a discussion about online vs. brick and mortar retail.
MOST RECENT POSTS
King-Yu Yiu or simply @kingyuyiu is known throughout the denim world on Instagram for his extremely faded Lee jeans. Here’s the story of the guy behind the fades.
Keeping your boots clean and properly conditioning is not only important because it makes them look good. It’ll also make them last longer. So in this episode, Jake and I talk about boot care.
With raw denim’s spread from niches to masses, several myths about raw denim care have taken hold in the public conscious. As a result, you might be getting really bad advice about how to best take care of your jeans.
This member resource discusses why these 4 raw denim care myths aren’t totally busted: soaking in vinegar, tumble drying, dry cleaning, and the bathtub soak.
In this fourth episode in the series about how denim is made, you’ll learn how denim is woven and why denimheads prefer shuttle-loomed denim.
This last episode in the series about how jeans are made discusses pre-washing; how it started, how it’s done, and what it will look like in the future.
This second episode in the series about how jeans are made teaches the cutting and sewing steps of making jeans, and discusses the 3 most debated aspects of sewing jeans.
Iron Heart is not like most denim brands. It’s traditional but at the same time modern. It’s super heavy yet comfortable. And it’s got some of the most loyal fans in the world of denim, the #ironheartarmy. I’ve talked to 22 of them to find what it is that makes the brand special.
Los Angeles is the denim capital of the US. The city has over 4 million inhabitants, dozens of influential brands and retailers, and a thriving raw denim community on Instagram. A group of these denimheads have formed what they call the LADenimHangs.
In the ninth instalment of the Blue Blooded Q&A series, you’ll meet Dave Mathias aka @ruggedworkwear, a long-time Red Wing wearer and slow fashion enthusiast from Marietta, Georgia.
In this part 2 of my history of jeans overview, you’ll learn how ‘designer jeans’ broke through the mainstream, plus how to tell the story when you’re selling.
Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.
Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.
DENIM DESTINATIONS and BRAND PROFILES
In this in-depth review, I take a close look at why Second Sunrise in Stockholm is one of Scandinavia’s best denim destinations.