Denim Guides and In-Depth Knowledge You’ll Love
If you’re like most people who come to Denimhunters, you love denim and jeans. Maybe you even work with it, in retail, as a marketer or as a designer.
These days, consumers want to know exactly how the garments they’re buying were made. But even though denim is a beautifully simple product, it’s quite complicated to manufacture.
This has created a ‘knowledge problem’ in our business. Too many opinions that aren’t validated by reliable sources, oversimplification, and not enough skills, interest nor the time to explain how denim actually works to every single consumer.
Denimhunters has the solution with high-quality educational content about denim and jeans that is validated by industry experts. Below is a hand-picked selection of some of what you’ll find.
The Only ‘How to Wash Jeans’ Guide You Need
I’ve written this 3698-word long member resource about how you wash your jeans. It gives you step-by-step instructional tips for how to both hand- and machine-washing.
If you sell jeans, you’ll surely find the ‘3-question tool for better jeans washing guidance’ helpful when you’re determining what kind of washing advice your customers need.
How Denim Is Made: Indigo Dyeing
Making denim is quite complicated. The production process has five overall phases; the third phase is dyeing the yarn. And if the denim is blue, the dyestuff used is indigo.
In the video above, I explain the essence of indigo dyeing.
You can also have a look at the other four blog posts in the series about how denim is made here.
The in-depth member resource about indigo explains in great detail how denim gets its blue colour from indigo dyeing. It also discusses the differences between natural and synthetic indigo as well as the differences between rope dyeing and slasher dyeing.
What is Selvedge Denim?
Like I explain in the video above, ‘selvedge’ is the name for the higher-quality, harder-to-produce type of denim that is typically sold and worn unwashed.
You can spot selvedge on the cuffs of jeans. If they’ve got a clean look with edges that’re usually white/red/white, it’s selvedge denim.
Or have a look at the other four blog posts in the series about how denim is made here.
Blue jeans are not like other trousers. A set of defining features differentiate them.
This member resource looks into four defining features that make jeans durable and practical.
Making jeans is a 3-step process. First, they’re designed and developed. Then, they’re cut and sewn. And, lastly, if the jeans aren’t ‘raw’ (also known as ‘unwashed’), they’re washed and treated at an industrial laundry.
This popular member resource explains the design and development stage of making jeans.
The history of jeans stretches back hundreds of years, and there are certain key events that you must know if you work with denim and jeans.
Arguably the most important events within the past couple of decades were how the Japanese pioneered and created heritage fashion.
To get a complete overview of the history of jeans, you’ll find all the blog posts and member resources on the topic here.
Other blog posts and member resources you might find interesting:
… or, your denim knowledge to the next level with the Denimhunters Academy!
Online Staff Training About Denim and Jeans
The Denimhunters Academy is the denim industry’s new independent on-demand online education and staff training platform. It teaches you how to create meaningful and memorable experiences for your customers with product knowledge and storytelling.