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How ‘the Big Three’ Went From Workwear to Fashion Brands

September 8, 2017 by Thomas Stege Bojer

How ‘the Big Three’ Went From Workwear to Fashion Brands

Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.

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How Brit Eaton Become a World-Famous Vintage Denim Dealer

August 4, 2017 by Thomas Stege Bojer

How Brit Eaton Become a World-Famous Vintage Denim Dealer

Brit Eaton is a true denim hunter, exploring mines, salvage yards, and ghost towns on a quest for indigo treasures. If you want to keep up, you will need a keen eye, a head for history, and a silver tongue. A look at what it takes to uncover truly vintage jeans worth thousands of dollars.

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The Durable and Practical Defining Features of Jeans

March 17, 2017 by Thomas Stege Bojer

The Durable and Practical Defining Features of Jeans

In this first episode of the series about the defining features of jeans, I look at four features that originally served practical purposes, and how those purposes have changed.

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How Denim Went From Workwear to Fashion Statement

November 5, 2016 by Thomas Stege Bojer

How Denim Went From Workwear to Fashion Statement

Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.

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Levi’s 501 Shrink-to-Fit: The Real Deal of Jeans

September 27, 2013 by Thomas Stege Bojer

In this article you’ll learn the story of an archetypal American, born and bread in shrink-to-fit jeans, and how blue jeans have affected his life.

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Blue Blooded Instagrammer #35: @bigdudeindenim

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Blue Blooded Instagrammer #34: @sennah0j

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Blue Blooded Instagrammer #33: @heypizano

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