Amsterdam has a new trade show, The Low Show. Jeroen de Wal met the organiser, Kenneth Jaworski, to find out more about the ideas behind it.
On February 16-18 this year, the new trade show, The Low Show in Amsterdam, will premiere. We asked the founder what it brings to the EU trade show scene.
This is a guest post by Michael van Hal. No doubt Amsterdammers love their denim and indigo. The beginning of May 2014 saw the city painted entirely blue, figuratively. House of Denim, the organisation behind the Jean School and other denim-related initiatives that foster innovation and craftsmanship, hosted a new 4-day cross-business event for professionals, consumers, and media alike. They called it The Amsterdam Denim Days: an event that brought together the national and international denim community in the Dutch capital. It was an immense success and enthusiastically received by the entire industry. Denim Days was presented in collaboration with Modefabriek’s Blueprint, HTNK Fashion Recruitment & Consultancy, and the American Kingpins Show. We look back at the highlights from the Kingpins and Blueprint shows. Kingpins Show: First Time in Europe Amsterdam Denim Days opened on Wednesday and Thursday with the Kingpins Show, an international denim sourcing trade show enjoying cult status. The cutting edge industry-only show is held twice a year in New York, Los Angeles, and Hong Kong, and was visiting Amsterdam for the first time. Inside the amazing Westergasfabriek building brands, manufacturers, and agencies showcased their latest achievements and collections. Local students from Jean School also showcased their skills and networked for jobs and internships. Since Kingpins is one of the world’s most popular denim shows you could expect to spot some ‘denim celebrities’ there. We spotted pioneers and major players such as Adriano Goldschmied and Jason Denham, just to name a few. The Kingpins show in Amsterdam was an opportunity for European business professionals to experience the show, and for the Kingpins organisation to ‘test the waters’ in Europe. Let’s hope we’ll see them again next year. Modefabriek’s Blueprint: The Amsterdam Denim Days Edition The Amsterdam Denim Days edition of the popular Blueprint show took place in the same location on Friday and Saturday. Blueprint is known amongst denim professionals as the exclusive fashion-forward…
This is a guest post by Jan den Hartogh. It goes without saying that the Amsterdam Modefabriek fashion trade show is no match for the paramount European trade show Bread & Butter. Still, at the Blueprint area of the former you’ll find Dutch favourites along with cornerstone brands of the L.O.C.K. area of the latter including Lee, Kings of Indigo, Fry Boots, Edwin Jeans, Carhartt, Kuyichi, Atelier LaDurance, Elvine, Red Wing and many more. This article provides a brief overview of the highlights of the Blueprint area.