At Bluezone in January 2019, Denimhunters and the Jeans Museum present an exhibition of 8 original details that inspired innovation to link denim’s past and future.
When you know how the defining features have evolved, you can build better narratives about the jeans you’re selling by putting them into a bigger picture.
In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.
The world of denim has its own specialised language with technical terms that is expected to be mastered by anyone working in the business.
This denim glossary explains in the simplest way possible 22 of the most commonly used terms.