When we look for new jeans, there’s much more than the colour and fit to take into consideration. In this article, I’ll be looking specifically at the labels that appear on premium denim, and the semiotic and semantic power that such labels carry.
In this 4th part of my series about the history of jeans, you’ll learn how the Japanese built a cult around Americana, which evolved into heritage fashion.
Every six months, denim lovers from all around the world gather in Berlin to roam the majestic, historic halls of the old Tempelhof airport – all in the name of denim. One hall more than any other makes a denimhead feel at home; the L.O.C.K. The 2014 winter show was something very special for Denimhunters; it […]