During the Bluezone show in January, Ruedi Karrer aka the Swiss Jeans Freak from the Jeans Museum and I walked through our collab denim exhibition, which highlighted how denim’s past has inspired innovation.
Ruedi Karrer is an institution in the world of faded jeans. But there’s more to the man than denim evolution. In this interview from Bluezone, Wouter Munnichs and I uncovered things about Ruedi’s story that you might not know.
Christina Agtzidou is a denim enthusiast. She works at a high street jeans maker and retailer. So how does she put her denim passion into “commercial” jeans?
Martin Schaefer is a denim sourcing specialist. He knows how to make “cheap” jeans and in this video interview from Bluezone he explains the process, and why they might not be as low quality as the price suggests.
I’ve known Piero Turk for years, but I never really heard his story. We sat down at Munich Fabric Start’s Bluezone show in September to discuss how he ended up in denim, and how denim’s has changed since he did.