The White Oak denim plant is the grand ol’ lady of our industry. It’s the company that supplied Levi’s with American-made selvedge denim for the 501 for 70 years. Soon, it will be history!
When we look for new jeans, there’s much more than the colour and fit to take into consideration. In this article, I’ll be looking specifically at the labels that appear on premium denim, and the semiotic and semantic power that such labels carry.
In this fourth episode in the series about how denim is made, you’ll learn how denim is woven and why denimheads prefer shuttle-loomed denim.
Cone Denim’s legendary White Oak Plant celebrates its 110th anniversary. WGSN have marked this milestone with an exclusive series about the mill’s history.
Cone Denim has introduced a 100% US-grown natural indigo denim that is scaleable for production – something that hasn’t been made in a century!
Get the highlights of Amsterdam Denim Days 2015, the annual 6-day festival celebrating everything indigo and blue, which took place from April 13-18, 2015
Almost every denim industry Insider knows WGSN Trend Forecaster, Amy Leverton. Learn how the impact Amy has on your wardrobe.
For any denim brand, choosing a denim mill is the second biggest decision after fit There are many choices of denim mills throughout the world; every continent has denim mills in operation, excluding Antarctica. So how does a denim brand wade through the choices and select the best denim mill for its jean? Quality, aesthetics, price, reputation, location, and minimum requirements all factor into the decision. The process of denim selection is indicative of the culture of the brand making that choice. How a brand chooses their denim can and will say a lot about what makes that brand tick. Today, the Todd Sheldon brand has confidence in their knowledge of denim, in the denim they choose to use for their jeans, and in their supplier. Learn how to got to this point. A Question of Quality or Price – Roughly Speaking A new and small brand may focus on creating the “best jean available.” In this case, most important would be quality, aesthetics, and reputation of the mill. The brand will face minimum requirements – a minimum purchase can reach 10,000 yards (approximately 5,000 non-selvedge jeans).Larger brands may place a greater emphasis on price and location. Minimums are not an issue for them, and they can ask a mill to replicate the quality they have become known for. If a new CEO can save $1 million a year by moving denim production from Japan to Thailand, they may take the chance hoping that customers will not notice any difference in perceived quality. “If All the Others Use the Mill, We Should Too” A newly established denim brand will arguably first look at which mills successful or ‘hot’ denim brands are using. Some brands will tout their denim supplier explicitly. What you often hear is “Cone Denim.” Cone is the largest denim mill in America and the…
Selvedge has become synonymous with vintage when discussing denim and it is often seen as an indicator of high quality. But what is selvedge denim really?