Through my humble career in denim retail, I’ve experienced first-hand how it’s much easier to create great experiences for your customers (that leads to more sales) when you have knowledge about the products you’re selling.
We love jeans for their naturally lived-in look. To recreate it, jeans makers use what’s called garment finishing, or pre-washing. In this sponsored blog post, influencers Adriano Goldschmied, Stefano Aldighieri and Giovanni Petrin tell the story of jeans pre-washing.
When you don’t know the products you’re designing, marketing or selling, your customers are much less likely to trust you. And that means they’re much less likely to do business with you.
This is why the denim business needs more education from places like Denim City in Amsterdam. I sat down with their head teacher, Maarten Wentholt, to learn more about what they do.
Using storytelling in sales situations is probably the best way to get your customers to trust you. And that means they’re more likely to buy from you.
This beginner’s guide provides a complete overview of how denim is made, along with links to in-depth member resources about each of the five production stages.