We love jeans for their naturally lived-in look. To recreate it, jeans makers use what’s called garment finishing, or pre-washing. In this sponsored blog post, influencers Adriano Goldschmied, Stefano Aldighieri and Giovanni Petrin tell the story of jeans pre-washing.
Mister Freedom founder, Christophe Loiron, has a refreshing take on why denim is so crucial for his workwear and Old West-inspired brand.
Using storytelling in sales situations is probably the best way to get your customers to trust you. And that means they’re more likely to buy from you.
In this history of jeans overview part 3, you’ll learn how vintage denim broke through the mainstream, plus how to tell the story when you’re selling.