During the Bluezone show in January, Ruedi Karrer aka the Swiss Jeans Freak from the Jeans Museum and I walked through our collab denim exhibition, which highlighted how denim’s past has inspired innovation.
Wouter Munnichs and I go back several years. We both blog and teach about denim. In a new series of video interviews from the Bluezone denim trade show, we share the stories of some of the coolest people in ‘the blue world.’ But first, let’s hear Wouter’s own story.
Adriano Goldschmied is nicknamed ‘the Godfather of Denim:’ He pioneered premium denim as well as pre-washing to recreate the naturally worn-in look.