Collector, style enthusiast and new guest blogger here at Denimhunters, Will Varnam aka @rugged_style, examines the influence of vintage military design on heritage menswear and the huge impact it’s had.
How ‘the Big Three’ Went From Workwear to Fashion Brands
Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.
How Blackhorse Lane Ateliers is Reviving London’s Denim Industry
Learn why the ‘Made in London’ tag is so important to London-based Blackhorse Lane Ateliers and discover how it forms part of their brand values.
The Art of Selling (Perfect) Jeans
Selling perfect jeans is a form of art. I talk to Peter and Christopher from Meadow about how they (very successfully) help their customers find jeans they’ll be happy with.