This blog post launches a new series where I profile denimheads’ favourite brands. I’ll look at the brand’s philosophy; what it is that makes it unique; and why customers become loyal fans.
Iron Heart is not like most denim brands. It’s traditional but at the same time modern. It’s super heavy yet comfortable. And it’s got some of the most loyal fans in the world of denim, the #ironheartarmy. I’ve talked to 22 of them to find what it is that makes the brand special.
The Low Down on Denim in Vienna becomes the first international Iron Heart Store. I’ve talked to the founder of The Low Down, Martin Novak, as well as Iron Heart’s Giles Padmore how it all came about, and why Vienna is the perfect location for an Iron Heart store.
For denimheads, the weight of your jeans matters. With heavyweight denim being more popular than ever, we asked five retailers to share their favourites.