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This is a guest post by Paul Travi. In the last week of January, denim aficionados once again had the opportunity to connect with their favorite brands in the Blueprint area at Amsterdam’s Modefabriek trade show; the most important of its kind in The Netherlands. The Blueprint area bathed in a throbbing blue atmosphere where exhibitors met denimheads and the general public, felt special. Japanese brands were showcasing their goods for the first time, a highlight of the show for diehard denimheads like yours truly. Brands like Momotaro, Japan Blue, Evisu and Edwin were sublimely mixing in between local brands like Denham, Kings of Indigo, Tulp Jeans, and Benzak Denim Developers. Denham The Dutch brand surprised us with a brilliant idea: a pop-up repair store with an unorthodox team in addition to their booth. In one corner sat Clint James – Denham resident repair artist – and in the other corner were the Grivec brothers, Marcel and Roger, dry denim and denim repairs experts. Visitors were offered a free repair; even Jason Demhan himself sat behind the machines. Denham were also presenting their new denim collection Category 5, together with well-crafted garments for men and women. Oyuki Denim The brainchild of Guido Kerssens, a professor at the Amsterdam Fashion Institute, this raw denim brand is remarkable in its target group, which is kids. Guido, a denimhead himself, has had problems finding affordable dry denim for his young daughter, so he decided to make a pair of jeans for her. After the first prototype was done, positive feedback encouraged him to take them to production. Oyuki Denim jeans might be for kids, but they are full of grownup details, such as orange selvedge, branded rivets, branded buttons, and raw stretch denim. Pig & Hen Pig and Hen is a small company specialising in bracelets. The two…

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