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When you don’t know the products you’re designing, marketing or selling, your customers are much less likely to trust you. And that means they’re much less likely to do business with you.

This is why the denim business needs more education from places like Denim City in Amsterdam. I sat down with their head teacher, Maarten Wentholt, to learn more about what they do.

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This is a guest post by Michael van Hal. No doubt Amsterdammers love their denim and indigo. The beginning of May 2014 saw the city painted entirely blue, figuratively. House of Denim, the organisation behind the Jean School and other denim-related initiatives that foster innovation and craftsmanship, hosted a new 4-day cross-business event for professionals, consumers, and media alike. They called it The Amsterdam Denim Days: an event that brought together the national and international denim community in the Dutch capital. It was an immense success and enthusiastically received by the entire industry. Denim Days was presented in collaboration with Modefabriek’s Blueprint, HTNK Fashion Recruitment & Consultancy, and the American Kingpins Show. We look back at the highlights from the Kingpins and Blueprint shows. Kingpins Show: First Time in Europe Amsterdam Denim Days opened on Wednesday and Thursday with the Kingpins Show, an international denim sourcing trade show enjoying cult status. The cutting edge industry-only show is held twice a year in New York, Los Angeles, and Hong Kong, and was visiting Amsterdam for the first time. Inside the amazing Westergasfabriek building brands, manufacturers, and agencies showcased their latest achievements and collections. Local students from Jean School also showcased their skills and networked for jobs and internships. Since Kingpins is one of the world’s most popular denim shows you could expect to spot some ‘denim celebrities’ there. We spotted pioneers and major players such as Adriano Goldschmied and Jason Denham, just to name a few. The Kingpins show in Amsterdam was an opportunity for European business professionals to experience the show, and for the Kingpins organisation to ‘test the waters’ in Europe. Let’s hope we’ll see them again next year. Modefabriek’s Blueprint: The Amsterdam Denim Days Edition The Amsterdam Denim Days edition of the popular Blueprint show took place in the same location on Friday and Saturday. Blueprint is known amongst denim professionals as the exclusive fashion-forward…