Being active on Instagram since 2012, Jaesung Lee has built an impressive following of denimheads. Here’s his story.
During the Bluezone show in January, Ruedi Karrer aka the Swiss Jeans Freak from the Jeans Museum and I walked through our collab denim exhibition, which highlighted how denim’s past has inspired innovation.
Choosing your first pair of raw denim jeans can be challenging and confusing. In this Five Favourites, we recommend five of the best beginner’s raw selvedge denim jeans.
Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.
When we look for new jeans, there’s much more than the colour and fit to take into consideration. In this article, I’ll be looking specifically at the labels that appear on premium denim, and the semiotic and semantic power that such labels carry.
In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.
In this part 2 of my history of jeans overview, you’ll learn how ‘designer jeans’ broke through the mainstream, plus how to tell the story when you’re selling.
Almost every denim industry Insider knows WGSN Trend Forecaster, Amy Leverton. Learn how the impact Amy has on your wardrobe.
This is a guest post by Paul Travi. In the last week of January, denim aficionados once again had the opportunity to connect with their favorite brands in the Blueprint area at Amsterdam’s Modefabriek trade show; the most important of its kind in The Netherlands. The Blueprint area bathed in a throbbing blue atmosphere where exhibitors met denimheads and the general public, felt special. Japanese brands were showcasing their goods for the first time, a highlight of the show for diehard denimheads like yours truly. Brands like Momotaro, Japan Blue, Evisu and Edwin were sublimely mixing in between local brands like Denham, Kings of Indigo, Tulp Jeans, and Benzak Denim Developers. Denham The Dutch brand surprised us with a brilliant idea: a pop-up repair store with an unorthodox team in addition to their booth. In one corner sat Clint James – Denham resident repair artist – and in the other corner were the Grivec brothers, Marcel and Roger, dry denim and denim repairs experts. Visitors were offered a free repair; even Jason Demhan himself sat behind the machines. Denham were also presenting their new denim collection Category 5, together with well-crafted garments for men and women. Oyuki Denim The brainchild of Guido Kerssens, a professor at the Amsterdam Fashion Institute, this raw denim brand is remarkable in its target group, which is kids. Guido, a denimhead himself, has had problems finding affordable dry denim for his young daughter, so he decided to make a pair of jeans for her. After the first prototype was done, positive feedback encouraged him to take them to production. Oyuki Denim jeans might be for kids, but they are full of grownup details, such as orange selvedge, branded rivets, branded buttons, and raw stretch denim. Pig & Hen Pig and Hen is a small company specialising in bracelets. The two…
Last week, Stylesight’s denim team flew over to Berlin to cover the major trade shows across the city and bring you the best denim news from Fall/Winter 2014. This is their report. There was a noticeable change of mood in the air in Berlin this January.While the juggernaut that is Bread & Butter remains the biggest show in the city (showcasing over 500 brands), the main halls felt somewhat silent without some of the key players that have pulled out over the past 2 years.G-Star was the latest major brand to pull out this season (following Diesel, Levi’s, Wrangler, and Lee), opting instead to increase its presence at Pitti. Additionally, a number of other key designers moved to Premium, BBB’s neighbouring trade show that targets the higher end of the apparel market. Despite these crucial shifts, Karl-Heinz Müller still managed to draw in a great selection of purist and core denim brands in the L.O.C.K. and Fire Dept. areas. Rising Sun & Co., Denham, Edwin, and Levi’s Vintage Clothing were amongst the most inspirational presentations. A whole host of Japanese brands were also welcomed back once again, situated within the Concept Room in the L.O.C.K. hall, where Denimhunters and other media also exhibited. Meanwhile, over at Premium and SEEK, the halls were bustling with both shows noting record breaking visitor numbers after the first days of the shows – proving their relevance on the fashion calendar. While Premium focuses primarily on high end women’s denim market, featuring brands such as Hudson, Paige, Joe’s Jeans and 7 For All Mankind, neighbouring SEEK showcases finely curated selection of contemporary menswear labels such as Our Legacy, Universal Works and Indigofera Jeans.With all fairs showcasing such a huge and diverse portfolio of brands across the denim market, there was of course an inspirational amount of stories and new developments that emerged for the…