Choosing your first pair of raw denim jeans can be challenging and confusing. In this Five Favourites, we recommend five of the best beginner’s raw selvedge denim jeans.
How ‘the Big Three’ Went From Workwear to Fashion Brands
Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.
Purchasing Power: Labels That Highlight The Pedigree of Your Jeans
When we look for new jeans, there’s much more than the colour and fit to take into consideration. In this article, I’ll be looking specifically at the labels that appear on premium denim, and the semiotic and semantic power that such labels carry.
The Branded Defining Features That Differentiate Makers
In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.
How Designer Jeans Broke Through the Mainstream
In this part 2 of my history of jeans overview, you’ll learn how ‘designer jeans’ broke through the mainstream, plus how to tell the story when you’re selling.