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Swiss Jeans Freak Explains the Raw Denim ‘Art Exhibition’ We Did at Bluezone

February 8, 2019 by Thomas Stege Bojer

Swiss Jeans Freak Explains the Raw Denim ‘Art Exhibition’ We Did at Bluezone

During the Bluezone show in January, Ruedi Karrer aka the Swiss Jeans Freak from the Jeans Museum and I walked through our collab denim exhibition, which highlighted how denim’s past has inspired innovation.

Watch Ruedi explain the ideas behind the exhibition!

Five Favourites: Beginner’s Raw Selvedge Denim Jeans

February 16, 2018 by Thomas Stege Bojer

Five Favourites: Beginner’s Raw Selvedge Denim Jeans

Choosing your first pair of raw denim jeans can be challenging and confusing. In this Five Favourites, we recommend five of the best beginner’s raw selvedge denim jeans.

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How ‘the Big Three’ Went From Workwear to Fashion Brands

September 8, 2017 by Thomas Stege Bojer

How ‘the Big Three’ Went From Workwear to Fashion Brands

Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.

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Purchasing Power: Labels That Highlight The Pedigree of Your Jeans

May 5, 2017 by Felix Bojan Pecarski

Purchasing Power: Labels That Highlight The Pedigree of Your Jeans

When we look for new jeans, there’s much more than the colour and fit to take into consideration. In this article, I’ll be looking specifically at the labels that appear on premium denim, and the semiotic and semantic power that such labels carry.

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The Branded Defining Features That Differentiate Makers

March 31, 2017 by Felix Bojan Pecarski

The Branded Defining Features That Differentiate Makers

In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.

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Blue Blooded Instagrammer #35: @bigdudeindenim

Why stuf|f – fine goods Is a Must-Visit Denim Destination

Why stuf|f – fine goods Is a Must-Visit Denim Destination

Blue Blooded Instagrammer #34: @sennah0j

Blue Blooded Instagrammer #34: @sennah0j

Swiss Jeans Freak Explains the Raw Denim ‘Art Exhibition’ We Did at Bluezone

Swiss Jeans Freak Explains the Raw Denim ‘Art Exhibition’ We Did at Bluezone

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Blue Blooded Instagrammer #33: @heypizano

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