During the Bluezone show in January, Ruedi Karrer aka the Swiss Jeans Freak from the Jeans Museum and I walked through our collab denim exhibition, which highlighted how denim’s past has inspired innovation.
Choosing your first pair of raw denim jeans can be challenging and confusing. In this Five Favourites, we recommend five of the best beginner’s raw selvedge denim jeans.
Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.
When we look for new jeans, there’s much more than the colour and fit to take into consideration. In this article, I’ll be looking specifically at the labels that appear on premium denim, and the semiotic and semantic power that such labels carry.
In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.