@sirjoms has quickly built a name for himself in the denim community on Instagram with his beautiful shots of his faded Iron Heart jeans, Red Wing boots, and Filson bags. Here’s the story behind the feed.
In this week’s Q&A with a ‘blue blooded’ Instagrammer, you’ll meet Sweden’s @indigovein aka Alexander Ohlson who’s a fan of shopping locally and Japanese cinch back jeans.
It’s tough to keep up with the constant evolution of denim. This blog post guides you through 27 of the most important recent denim innovations.
When you know how the defining features have evolved, you can build better narratives about the jeans you’re selling by putting them into a bigger picture.
Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.