In this fourth and final lesson of the course about Benzak Denim Developers, you’ll learn everything you need to know about the core denims that BDD offers.
Made in Japan
In this lesson about Benzak Denim Developers, founder of the brand, Lennaert Nijgh explains the defining features of his jeans, which also differentiate the brand’s two lines.
This is the first lesson in a video course about Benzak Denim Developers. It teaches you the story of the brand, it’s two guiding principles, and how the brand’s built on the passion of founder, Lennaert Nijgh.
When we look for new jeans, there’s much more than the colour and fit to take into consideration. In this article, I’ll be looking specifically at the labels that appear on premium denim, and the semiotic and semantic power that such labels carry.
Lennaert Nijgh doesn’t sit around waiting for good things to fall into his lap. We asked the founder of Benzak Denim Developers how it all started.