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Nudie Jeans Co

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The Japanese denim brands have surely gained a foothold in the L.O.C.K. hall of the Bread & Butter trade show. Still, the majority of the exhibitors are European or American. We begin with a brand that has strong roots in Japan. Edwin Europe One of the usual suspects, Edwin blew us away with a capsule collection of six stunning jackets made in collaboration with the Scottish gents from Alexander Leathers. The first three are build on Alexander’s Montana Shawl Collar, Simmons-Bilt, and Grizzly using a well-balanced mixture of Horween Chromexcel and Edwin’s fine Japanese “Granite” denim. The other three are repros: one A-2, one D-1, and one G-1 jacket. Edwin also extend their continual collaboration with Blitz Motorcycles from Paris; this time it was more mature, using more technical fabrics. Words: Paul Travi Jean Shop Operating out of their Meatpacking District store, Jean Shop is a true New Yorker denim brand and have been at it for 10 years. They specialise in Japanese, selvedge denim sewn in the USA – but they also do leather jackets, shirts, and accessories. Exhibiting for the first time at Bread & Butter, founder Eric Goldstein and his crew displayed an impressive selection of beautiful vintage jeans, which perfectly demonstrated just how good their raw jeans will come to look in time. Some of the other items that caught our eye were their quirky vintage-looking “Wear the pig” logo t-shirts and a collection of very bad-ass leather western shirts. Words: Kasper Broue Meinertz Levi’s Vintage Clothing As always, the Levi’s Vintage Clothing stand did not disappoint. This time it resembled a building site of 1930’s NYC. The breadth of the collection is summed up perfectly in two outfits.The worker and the foreman. The worker in heavily used garments, with heavy repairs, and authentic aging; again showing Levi’s’ attention to detail and ability…