While some wear their jeans raw and unwashed, most prefer to buy jeans that’re already soft and have that faded lived-in look. Pre-washing makes that possible. But it has some disadvantages too.
We love jeans for their naturally lived-in look. To recreate it, jeans makers use what’s called garment finishing, or pre-washing. In this sponsored blog post, influencers Adriano Goldschmied, Stefano Aldighieri and Giovanni Petrin tell the story of jeans pre-washing.