At Bluezone in January 2019, Denimhunters and the Jeans Museum present an exhibition of 8 original details that inspired innovation to link denim’s past and future.
Rivets are a key defining feature of blue jeans. They were introduced in the early 1870s as a simple and durable solution to an urgent need for durability. In this video guide, I explain the origins of rivets.
When you know how the defining features have evolved, you can build better narratives about the jeans you’re selling by putting them into a bigger picture.
In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.
In this first episode of the series about the defining features of jeans, I look at four features that originally served practical purposes, and how those purposes have changed.