Rivets are a key defining feature of blue jeans. They were introduced in the early 1870s as a simple and durable solution to an urgent need for durability. In this video guide, I explain the origins of rivets.
When you know how the defining features have evolved, you can build better narratives about the jeans you’re selling by putting them into a bigger picture.
In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.
In this first episode of the series about the defining features of jeans, I look at four features that originally served practical purposes, and how those purposes have changed.
Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.