During the Bluezone show in January, Ruedi Karrer aka the Swiss Jeans Freak from the Jeans Museum and I walked through our collab denim exhibition, which highlighted how denim’s past has inspired innovation.
Ruedi Karrer is an institution in the world of faded jeans. But there’s more to the man than denim evolution. In this interview from Bluezone, Wouter Munnichs and I uncovered things about Ruedi’s story that you might not know.
At the most recent edition of the Selvedge Run trade show in Berlin, I asked a handful of guys why they go to the show and what makes it special.
I met Ruedi Karrer aka the Swiss Jeans Freak at Selvedge Run in Berlin to talk about his vision for the Jeans Museum and how to bring it to life. You can watch the conversation in this video.
Ruedi Karrer aka the Swiss jeans freak has collected over 12,000 denim items to show the “denim evolution,” as he calls it, in the Jeans Museum in Zurich.