As a graphic designer, Nick Williams has been responsible for recreating on-product visuals for Levi’s Vintage Clothing. His experience and passion for branded visuals led him to publish the book Denim Branded in 2018. Here’s how he got there.
When we look for new jeans, there’s much more than the colour and fit to take into consideration. In this article, I’ll be looking specifically at the labels that appear on premium denim, and the semiotic and semantic power that such labels carry.
We’ve collected the five most popular posts of 2016; from sizing and buying your favourite jeans, to how they are made: we’ve got you covered.
Few denim companies compare to Tellason when it comes to brand authenticity. Co-founders Tony and Pete tell how a strong story builds a loyal customer base.
Everything you need to know about the first edition of Selvedge Run, Berlin’s new trade show for quality menswear and crafted goods.
The Bread & Butter tradeshow in Berlin is not just about scooping out the next big thing; nurturing existing relationships are often much more important. Visiting the Fire Dept. at the L.O.C.K. area I once again met the very honest and humble Pete and Tony of Tellason and I got to ask Pete a few questions about his background, motivation, inspiration, and the future of the All-American San Francisco-brand. What’s your background? “I have been a sales agent since 1989, always in Northern California. I began with Mossimo when it was just out of my garage. The same with my second job with Paul Frank.” You seem to have a passion for the history of clothing, how did it all begin? “Well, my passion goes back to a very, very early age. My first memories about caring for what I wore started when I was about 4 or 5. My mother was a single lady, very pretty and cool, and she had a boyfriend named Ken Elsworth. This was 1968-71 and he was this super cool California guy who loved my mother, played professional golf, and was sponsored by LACOSTE. Imagine that era of California style mixed with professional golf! Just an amazing time to be around soaking things up. Well, we did not have much money for nice things yet my mom found a way to give us that “country club” feeling in her own way. Ken would hang out with us when he was not on tour and had his bags packed full of his LACOSTE shirts, jackets and sweaters. My mom was crafty and she made her own clothes since she was a sewer and had all the tools you needed. This included a seam ripper. She would rip off the alligators from his stuff and sew…