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This is a guest post by Michael van Hal. No doubt Amsterdammers love their denim and indigo. The beginning of May 2014 saw the city painted entirely blue, figuratively. House of Denim, the organisation behind the Jean School and other denim-related initiatives that foster innovation and craftsmanship, hosted a new 4-day cross-business event for professionals, consumers, and media alike. They called it The Amsterdam Denim Days: an event that brought together the national and international denim community in the Dutch capital. It was an immense success and enthusiastically received by the entire industry. Denim Days was presented in collaboration with Modefabriek’s Blueprint, HTNK Fashion Recruitment & Consultancy, and the American Kingpins Show. We look back at the highlights from the Kingpins and Blueprint shows. Kingpins Show: First Time in Europe Amsterdam Denim Days opened on Wednesday and Thursday with the Kingpins Show, an international denim sourcing trade show enjoying cult status. The cutting edge industry-only show is held twice a year in New York, Los Angeles, and Hong Kong, and was visiting Amsterdam for the first time. Inside the amazing Westergasfabriek building brands, manufacturers, and agencies showcased their latest achievements and collections. Local students from Jean School also showcased their skills and networked for jobs and internships. Since Kingpins is one of the world’s most popular denim shows you could expect to spot some ‘denim celebrities’ there. We spotted pioneers and major players such as Adriano Goldschmied and Jason Denham, just to name a few. The Kingpins show in Amsterdam was an opportunity for European business professionals to experience the show, and for the Kingpins organisation to ‘test the waters’ in Europe. Let’s hope we’ll see them again next year. Modefabriek’s Blueprint: The Amsterdam Denim Days Edition The Amsterdam Denim Days edition of the popular Blueprint show took place in the same location on Friday and Saturday. Blueprint is known amongst denim professionals as the exclusive fashion-forward…

This is a guest post by Paul Travi. In the last week of January, denim aficionados once again had the opportunity to connect with their favorite brands in the Blueprint area at Amsterdam’s Modefabriek trade show; the most important of its kind in The Netherlands. The Blueprint area bathed in a throbbing blue atmosphere where exhibitors met denimheads and the general public, felt special. Japanese brands were showcasing their goods for the first time, a highlight of the show for diehard denimheads like yours truly. Brands like Momotaro, Japan Blue, Evisu and Edwin were sublimely mixing in between local brands like Denham, Kings of Indigo, Tulp Jeans, and Benzak Denim Developers. Denham The Dutch brand surprised us with a brilliant idea: a pop-up repair store with an unorthodox team in addition to their booth. In one corner sat Clint James – Denham resident repair artist – and in the other corner were the Grivec brothers, Marcel and Roger, dry denim and denim repairs experts. Visitors were offered a free repair; even Jason Demhan himself sat behind the machines. Denham were also presenting their new denim collection Category 5, together with well-crafted garments for men and women. Oyuki Denim The brainchild of Guido Kerssens, a professor at the Amsterdam Fashion Institute, this raw denim brand is remarkable in its target group, which is kids. Guido, a denimhead himself, has had problems finding affordable dry denim for his young daughter, so he decided to make a pair of jeans for her. After the first prototype was done, positive feedback encouraged him to take them to production. Oyuki Denim jeans might be for kids, but they are full of grownup details, such as orange selvedge, branded rivets, branded buttons, and raw stretch denim. Pig & Hen Pig and Hen is a small company specialising in bracelets. The two…