Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.
In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.
In this part 2 of my history of jeans overview, you’ll learn how ‘designer jeans’ broke through the mainstream, plus how to tell the story when you’re selling.
Last week, Stylesight’s denim team flew over to Berlin to cover the major trade shows across the city and bring you the best denim news from Fall/Winter 2014. This is their report. There was a noticeable change of mood in the air in Berlin this January.While the juggernaut that is Bread & Butter remains the biggest show in the city (showcasing over 500 brands), the main halls felt somewhat silent without some of the key players that have pulled out over the past 2 years.G-Star was the latest major brand to pull out this season (following Diesel, Levi’s, Wrangler, and Lee), opting instead to increase its presence at Pitti. Additionally, a number of other key designers moved to Premium, BBB’s neighbouring trade show that targets the higher end of the apparel market. Despite these crucial shifts, Karl-Heinz Müller still managed to draw in a great selection of purist and core denim brands in the L.O.C.K. and Fire Dept. areas. Rising Sun & Co., Denham, Edwin, and Levi’s Vintage Clothing were amongst the most inspirational presentations. A whole host of Japanese brands were also welcomed back once again, situated within the Concept Room in the L.O.C.K. hall, where Denimhunters and other media also exhibited. Meanwhile, over at Premium and SEEK, the halls were bustling with both shows noting record breaking visitor numbers after the first days of the shows – proving their relevance on the fashion calendar. While Premium focuses primarily on high end women’s denim market, featuring brands such as Hudson, Paige, Joe’s Jeans and 7 For All Mankind, neighbouring SEEK showcases finely curated selection of contemporary menswear labels such as Our Legacy, Universal Works and Indigofera Jeans.With all fairs showcasing such a huge and diverse portfolio of brands across the denim market, there was of course an inspirational amount of stories and new developments that emerged for the…
Description of a contemporary piece of garment: blue jeans; sewn from sturdy denim, with exposed contrasting stitches and exterior pockets with decorative stitchings. In Denmark they are mostly known as “cowboybukser” (cowboy pants), Norwegians call them “olabukser” while the rest of the world call them jeans. Originally, the durable work pants were worn by gold diggers, lumberjacks, and other hardworking Americans in the West, but later they became fashionable and everyday clothes of the rebellious American youth. This is the story of how jeans were introduced in Denmark.