Q&A with Adam Brumpton aka @thedenimdaze

I’ve truly come to appreciate Instagram. Never thought I’d say that. But it’s such a convenient way to interact with fellow denimheads; the tone in there is overwhelmingly friendly, and the platform has given me real-life friends. #denimconnectspeople

That’s also how I got in touch with Adam aka @thedenimdaze. He reached out a few weeks back to tell me he been enjoying the blog for years, and that he’d recently listened to my latest podcast with Clobber Calm. Something like that always warms your heart 💙

As we were chatting for a bit, Adam told me to give him a shout if I was stuck for an option doing the Q&A, he would be up for it. A little cheeky, but I like it! 😁 So, let’s hear his story.

Blue Blooded, Instagrammer, Denimhunters, thedenimdaze, raw denim, chore jacket, Clobber Calm Supply Co

What’s your story

Name: Adam Brumpton

Birth year: 1986

Location: Lincoln, England

Profession: Senior Officer at Her Majesty’s Prison

Adam recently got married to his wife, Hollie. They spend most of their weekends off with their French bulldog, Mabel. Adam also likes going out for a few beers with his mates to watch his beloved Liverpool FC.

Instagram questions

Thomas: How did it all start with your Instagram feed?

Adam: It all started when I used to sit there at night scrolling through various peoples pages looking at all their clothing and thinking ‘that’s cool.’

I used to show my wife pics of people and say, “that’s a good look!” She would reply, “they’re wearing the same as what you wear!” I then thought, ‘sod it, I’m going to give it a go myself’ and with a little encouragement from Hollie that’s where @thedenimdaze originated from.

Blue Blooded, Instagrammer, Denimhunters, thedenimdaze, raw denim, chore jacket, Clobber Calm Supply Co

T: Why Instagram? What are your goals?

A: I started with Instagram purely because it’s an easy platform to take and post pics from. I like the fact you can see something, take a picture and it’s published in seconds for other people to see.

I started my own page originally for my own pleasure and before I knew it I was interacting with fellow denimheads from all over the globe.

I really enjoy being part of the community and talking to other like-minded people. Everyone is so nice and supportive of what I post.

T: How much time do you spend on Instagram on a daily basis?

A: I don’t really use it all that much. I tend to post a picture as soon as I wake up. Working in a prison, I can’t actually look at my phone until I leave. I will then probably have an hour at night replying to people and liking other cool stuff I see.

At this point, the wife normally makes a sarcastic statement like, “it’s been nice talking to you tonight.” 😅

T: How do you take your photos?

A: I tend to take all of my own photos on my iPhone. Flat lays and detail shots are easy to manage. I will then use the timer if I’m after a picture of myself or il get the misses to take one for me if we are out and about somewhere.

T: Which tools do you use?

A: I like to make my photos look as natural as possible so I’ll try to take them when the light is at its best during the day. This can become a real ball ache in the winter months as the lighting in the UK is few and far between.

I don’t use any tools apart from the editor on Instagram. Generally, I only use the sharpness tool.

T: What’s your editorial flow?

A: I like to mix my page up with a number of different shots. I generally go for a flat lay followed by a detailed shot then finish off with an all body shot of my outfit.

I don’t put any planning into my page whatsoever. I’ll be sat there and think, ‘you know what, I like that,’ and click, it’s done.

Blue Blooded, Instagrammer, Denimhunters, thedenimdaze, raw denim, Clobber Calm Supply Co

T: Do you make it a priority to post on a regular schedule? And how do you remind yourself of it?

A: I try to upload an image most days. This tends to be done first thing in the morning whilst my alarm is in snooze mode. Some days I completely forget and other days due to work commitments, I have no opportunities to take and post any images. I’m not strict with my account.

T: What are your favourite locations to take photos? And why?

A: My favourite locations to take pics are whilst I’m out walking with my wife and dog. Probably because I’m doing something I really enjoy already. If we walk past something or somewhere cool, I’ll whip the phone out, hand it to the misses and say, “come on let’s have a pic!”

T: Do you repost?

A: I don’t ever repost, and I don’t think I’d ever do it. I don’t because I want my page to be original and individual to myself and my own clothing tastes.

Denim questions

T: How did you get into denim?

A: I originally got into denim when I was a teenager working in a small shop called Threads. They used to stock various designer brands. My love for denim started when they started stocking Nudie Jeans.

I bought my first pair of dry Nudies and as they aged, I remember thinking these jeans are the bollocks. I can remember all my friends saying I was crazy spending all that money on jeans. I used to think these jeans are going to outlive your naff Topman jeans and they look 10 times better in the process.

Blue Blooded, Instagrammer, Denimhunters, thedenimdaze, raw denim, Clobber Calm Supply Co, Red Wing,

T: What’s your favourite feature of jeans?

A: My favourite feature used to be the details on the back pockets. However, as I’ve got older, my favourite feature has to be the overall fit and comfort of the denim. Also, I can’t deny I love the selvedge ID showing on a turn-up.

T: How do you wash your denim?

A: I generally don’t wash my jeans, unless I have to, much to my wife’s disgust. If I have to wash them, I put them on a fast wash at 30 degrees. Always making sure they are turned inside out. Then, once out, I’ll hang them to dry and the cycle starts once more.

T: What’s your favourite fit? And what’s your least favourite fit?

A: My favourite fit is definitely a slim taper. I love the way they fit around my legs. Not too tight and certainly not too baggy.

I believe jeans should be well-fitted as it finishes off any style a lot better. There’s nothing worse than seeing someone in ill-fitted jeans. I see some guys with their waistbands all crumpled under a belt and think, ‘what are you doing!?!’

Blue Blooded, Instagrammer, Denimhunters, thedenimdaze, raw denim, Clobber Calm Supply Co, Red Wing,

T: Which boots and leather goods do you wear with your denim?

A: I always team my denim with Red Wings. I have three pairs of mocs and I don’t think there is a better boot out there. They are solid and look better and better the older and more battered they get.

Some people moan about the price, I see them more as an investment. They’re going to last you years. So, in my eyes, they’re a bargain.

The only other leather I wear with my jeans is a key fob (I always fear I’m going to lose my key after a few beers) and my Nudie leather wallet, which sits always in my right back pocket.

T: Which sneakers do you wear?

A: I own a few pairs of sneakers actually. My favourites are my Converse Chuck Taylor 70s in black. I also own a couple of pairs of Vans Old Skool and have a couple of old New Balance.

Blue Blooded, Instagrammer, Denimhunters, thedenimdaze, raw denim, Clobber Calm Supply Co, Converse 70s

T: Favourite item that’s not denim or leather?

A: My favourite item that isn’t denim or leather has to be my Railcar duck canvas jacket. I picked it up from Ben at the Clobber Calm Supply Co. I love it! It was a little stiff to start off with but is starting to look really nice now it’s had a little wear. It goes with everything as well so that’s a bonus.

T: Where do you buy your gear?

A: I tend to buy all my clothing online. There are hardly any stores where I live, and the stores that are here are naff.

I’ve recently been going up to Sheffield to see Ben and bought a few bits off him. It’s a dangerous move though as I love pretty much everything he has in stock 💸

Blue Blooded, Instagrammer, Denimhunters, thedenimdaze, raw denim, Clobber Calm Supply Co,

T: What styling tips would you give your followers if they wanted your style?

A: I would always suggest people to not go looking for a cheap alternative. I used to buy the cheaper alternative but would always end up wanting (and buying) the original. I’ve learned over the years to go for quality over quantity. Some good selvedge denims and a pair of wings and you won’t go far wrong.


Thomas is the founder of Denimhunters. As a marketing professional who has specialised in denim, he consults for the industry. Anyone who knows him will tell you he's a perfectionist and a die-hard denim fanatic.

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