Sell More and Turn Customers Into Raving Fans with Value-Added Selling!
If you’ve been following this blog for the past year or so, you might have noticed that things have been changing.
(Maybe you’ve also seen the new front page that I put up earlier this week? If not, check it out after you’ve read this post 😉 )!
On the blog, I’ve been talking more and more about retail staff, and how having knowledge about the products you sell is important.
We have a knowledge problem!
Sales staff in retail often don’t know much about the jeans they’re selling.
That’s a problem because it’s much harder to make your customers trust you when you don’t know what you’re talking about. And that means they’re less likely to buy from you!
Through my humble career in denim retail—most recently at Brund in Copenhagen—I’ve experienced first-hand how it’s much easier to create great experiences for your customers (that leads to more sales) when you have product knowledge.
46% sales increase through product knowledge
In a previous blog post, I presented research from the Wharton business school that shows how sales staff who complete online product knowledge training sell up to 46% more compared to staff who doesn’t take the training!
Do I need to say more? 🙂
Online staff training makes it easy
Online training and eLearning is the easiest and most convenient way to teach retail staff and other denim professionals the product knowledge they need to create better customer experiences to increase sales.
This has led me to create what I call the Denimhunters Academy; a membership site that’s essentially an extension of the Denimhunters blog.
Membership of the Academy is free of charge! As a member, you get access to some of the ‘member resources‘ that non-members can’t access.
You also get the option to upgrade your account with access to the Denim 101 course I’ve created based on my experience from retail and my own knowledge about denim and jeans.
An online course that teaches product knowledge about denim and jeans
the Denim 101 is the online video-based course that teaches you essential product knowledge about denim and jeans.
The course helps anyone who works with denim and jeans improve their sales and storytelling skills by creating meaningful and memorable customer experiences.
25 high-impact video lessons and in-depth resources
With your subscription, you get access to 25 video lessons as well as in-depth member resources that provide additional background knowledge.
The denim industry supports the Academy!
The Denimhunters Academy and the Denim 101 course is supported by several industry influencers, including Candiani, Tonello, Indigo Textile, Piero Turk, Ruedi Karrer (the Swiss jeans freak), and many more!
Small investment, big return
Get a single-user subscription for only €97/yr. That’s €8 per month! Multi-user subscription with access for up to 10 users only costs €147/yr!
Watch the 50-second teaser below to get an overview of the content you get access to in the Denim 101 course!
To get started, you need a member account.
If you already have a member account, you can log in below.
Oh, and the new front page I mentioned, you can see it by clicking here (or by clicking our logo in the menubar).