Being active on Instagram since 2012, Jaesung Lee has built an impressive following of denimheads. Here’s his story.
MOST RECENT POSTS
In the fourth episode of The Denim & Boots Podcast, Jake and I talk about the jackets that we (and other denimheads) often wear with our jeans and boots.
I’ve wanted to start podcasting for a couple of years. Here’s the story of how I finally got there and launched The Denim & Boots Podcast together with Jake from Almost Vintage Style.
In the latest video guide, shared how I make my raw denim jeans last longer. But what if you need guidance on how to wash raw denim jeans? This guide answers that question.
This second episode in the series about how jeans are made teaches the cutting and sewing steps of making jeans, and discusses the 3 most debated aspects of sewing jeans.
This is the first of five episodes in the series about of how denim is made. You’ll discover what cotton is and how you can use this knowledge to tell better stories when you’re selling jeans.
Los Angeles is the denim capital of the US. The city has over 4 million inhabitants, dozens of influential brands and retailers, and a thriving raw denim community on Instagram. A group of these denimheads have formed what they call the LADenimHangs.
Iron Heart is not like most denim brands. It’s traditional but at the same time modern. It’s super heavy yet comfortable. And it’s got some of the most loyal fans in the world of denim, the #ironheartarmy. I’ve talked to 22 of them to find what it is that makes the brand special.
Instagram is full of super awesome and friendly blue blooded guys and girls. Michael Eigen aka @michael.ow.en is certainly no exception. Click to his Q&A.
When you’re selling jeans, you’re selling history! That’s why it’s crucial to know at least the key facts of the history of jeans when you work with denim and jeans. And that’s what this blog post teaches.
In this part 2 of my history of jeans overview, you’ll learn how ‘designer jeans’ broke through the mainstream, plus how to tell the story when you’re selling.
Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.
DENIM DESTINATIONS and BRAND PROFILES
Continuing my series about global denim destinations that’re worth travelling to, this review takes a closer at Standard & Strange in Oakland.