Ruedi Karrer is an institution in the world of faded jeans. But there’s more to the man than denim evolution. In this interview from Bluezone, Wouter Munnichs and I uncovered things about Ruedi’s story that you might not know.
Blue Blooded Instagrammers
29 Q&As with Blue Blooded Instagrammers so far and only one of them a woman? That’s kind of discriminating, isn’t it? With the hopes of no one turning me in for inequality, here’s a Q&A with one of the coolest ladies in denim, @roxrocks86.
Sascha Giebeler is a German Momotaro-fan with a wife that takes great pictures of him and his gear. Great enough to make me want to hear his story, so here it is.
I met Illya aka @illcutz during Amsterdam Denim Days 2018 where we had a quite interesting conversation. But I didn’t get to hear his story. So here it is.
Bert aka @bvo_66 has made a white wall in The Netherlands kind of Insta-famous. I met ‘the man in front of the wall’ at Denim Days. Here’s his story.
How Denim Is Made
In this second episode in the series about how denim is made, you’ll learn how yarn is made in the spinning process of denim production. I also discuss the pros and cons of ring spinning vs. open-end spinning and why denimheads prefer ring-spun denim.
In this third episode in the series about how denim is made, you’ll learn about natural and synthetic indigo, and the differences between rope dyeing and slasher dyeing.
How Jeans Are Made
We love jeans for their naturally lived-in look. To recreate it, jeans makers use what’s called garment finishing, or pre-washing. In this sponsored blog post, influencers Adriano Goldschmied, Stefano Aldighieri and Giovanni Petrin tell the story of jeans pre-washing.
This quick guide outlines the process of making jeans with key points about design, cutting and sewing, and pre-washing, plus links to in-depth resources.
If you’re selling jeans for a living, you can use this knowledge in your sales pitch to point out the physical features that make one pair different from another.
History of Jeans
In this history of jeans overview part 3, you’ll learn how vintage denim broke through the mainstream, plus how to tell the story when you’re selling.
Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.