Christina Agtzidou is a denim enthusiast. She works at a high street jeans maker and retailer. So how does she put her denim passion into “commercial” jeans?
Blue Blooded Instagrammers
I met Illya aka @illcutz during Amsterdam Denim Days 2018 where we had a quite interesting conversation. But I didn’t get to hear his story. So here it is.
Bert aka @bvo_66 has made a white wall in The Netherlands kind of Insta-famous. I met ‘the man in front of the wall’ at Denim Days. Here’s his story.
@sirjoms has quickly built a name for himself in the denim community on Instagram with his beautiful shots of his faded Iron Heart jeans, Red Wing boots, and Filson bags. Here’s the story behind the feed.
Even though their climate is tropical and humid, the Indonesians love raw denim. Here’s the story of a Blue Blooded Indonesian Instagrammer, @johanmalik80.
How Denim Is Made
While some wear their jeans raw and unwashed, most prefer to buy jeans that’re already soft and have that faded lived-in look. Pre-washing makes that possible. But it has some disadvantages too.
In this fourth episode in the series about how denim is made, you’ll learn how denim is woven and why denimheads prefer shuttle-loomed denim.
How Jeans Are Made
We love jeans for their naturally lived-in look. To recreate it, jeans makers use what’s called garment finishing, or pre-washing. In this sponsored blog post, influencers Adriano Goldschmied, Stefano Aldighieri and Giovanni Petrin tell the story of jeans pre-washing.
This quick guide outlines the process of making jeans with key points about design, cutting and sewing, and pre-washing, plus links to in-depth resources.
If you’re selling jeans for a living, you can use this knowledge in your sales pitch to point out the physical features that make one pair different from another.
History of Jeans
Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.
In this history of jeans overview part 3, you’ll learn how vintage denim broke through the mainstream, plus how to tell the story when you’re selling.