Back in November, Wouter Munnichs and I visited Soorty’s NASDA innovation lab in Turkey to recreate our own worn-in jeans in the most sustainable way possible.
More recently published content
So many great things have happened in 2019. Here’s a review of five highlights of my year, plus the most popular blog posts and an Instagram best nine.
Self Edge is an authority in the raw denim scene. Here’s the Q&A I did with founder Kiya Babzani for the article I wrote for Sportswear International.
We all might know a thing or two about fading denim, but most of us need a little work when it comes to photographing our fades.
Rivet & Hide is one of the world’s finest ‘rare denim’ retailers. Here’s the Q&A I did with co-founder Danny Hodgson as part of the research for the ‘top 10 denim stores’ article I wrote for issue #289 of Sportswear International.
When you’re selling jeans, you’re selling history! That’s why it’s crucial to know at least the key facts of the history of jeans when you work with denim and jeans. And that’s what this blog post teaches.
This quick guide outlines the process of making jeans with key points about design, cutting and sewing, and pre-washing, plus links to in-depth resources.
If you’re selling jeans for a living, you can use this knowledge in your sales pitch to point out the physical features that make one pair different from another.
When you wear raw denim for months without washing it, you often wear out the denim much quicker than what you might expect.
After a lot of trial and error, I discovered that I could make my raw denim last longer AND get great fades with this super simple denim care trick.
With raw denim’s spread from niches to masses, several myths about raw denim care have taken hold in the public conscious. As a result, you might be getting really bad advice about how to best take care of your jeans.
This member resource discusses why these 4 raw denim care myths aren’t totally busted: soaking in vinegar, tumble drying, dry cleaning, and the bathtub soak.
This week on the podcast, Jake talks to Kyle Robinson aka Rocktransformed (formerly ‘Cold Summer’).
Kyle shares what learned during the year he was working for The Flat Head in Japan.
This week on the podcast, Jake and I talk to Mike Falkner from Wild Frontier Goods about what it’s like moving to Japan for denim.
In this episode of the podcast, Jake talk to Mike from Indigoshrimp about the changes we’re currently seeing in the heritage style industry, specifically in Japan.
In this episode of The Denim & Boots Podcast, Thomas talk to Pete and Tony from Tellason about choosing ‘made in Japan’ denim after White Oak closed.
This article explores what it takes to design a pair of jeans, and the three stages denim designers go through to do so.
You’ll learn how the design influences all aspects of the garment; how it looks, how it feels on the body, how it wears and fades. The design also differentiates one maker’s from another’s.
This last episode in the series about how jeans are made discusses pre-washing; how it started, how it’s done, and what it will look like in the future.
In this third episode in the series about how denim is made, you’ll learn about natural and synthetic indigo, and the differences between rope dyeing and slasher dyeing.
This is the first of five episodes in the series about of how denim is made. You’ll discover what cotton is and how you can use this knowledge to tell better stories when you’re selling jeans.
In this second episode in the series about how denim is made, you’ll learn how yarn is made in the spinning process of denim production. I also discuss the pros and cons of ring spinning vs. open-end spinning and why denimheads prefer ring-spun denim.
Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.
We’ve already had a couple Blue Blooded Q&As with some of the denimheads I met at Amsterdam Denim Days. And here’s one with video!
Business of denim
In this episode, Jake and I are joined by Ben Woodhouse aka @clobbercalm. We talk about Ben closing his store and what he’s up to next, which leads us to a discussion about online vs. brick and mortar retail.
Selling perfect jeans is a form of art. I talk to Peter and Christopher from Meadow about how they (very successfully) help their customers find jeans they’ll be happy with.
Adriano Goldschmied is nicknamed ‘the Godfather of Denim:’ He pioneered premium denim as well as pre-washing to recreate the naturally worn-in look.
Making denim can be a dirty business. So how can denim become more sustainable? That was one of the topic of the on-camera conversations I had with several key influencers and denim experts at the Bluezone show back in January.