Wouter Munnichs has been working with denim since the early 90s. And since 2011, he’s been blogging about it at Long John. Here he answers my Q&A.
MOST RECENT POSTS
In this episode, Jake and I are joined by Ben Woodhouse aka @clobbercalm. We talk about Ben closing his store and what he’s up to next, which leads us to a discussion about online vs. brick and mortar retail.
With raw denim’s spread from niches to masses, several myths about raw denim care have taken hold in the public conscious. As a result, you might be getting really bad advice about how to best take care of your jeans.
This member resource discusses why these 4 raw denim care myths aren’t totally busted: soaking in vinegar, tumble drying, dry cleaning, and the bathtub soak.
In this second episode in the series about how denim is made, you’ll learn how yarn is made in the spinning process of denim production. I also discuss the pros and cons of ring spinning vs. open-end spinning and why denimheads prefer ring-spun denim.
This is the first of five episodes in the series about of how denim is made. You’ll discover what cotton is and how you can use this knowledge to tell better stories when you’re selling jeans.
The Q&As with Blue Blooded Instagrammers are a great way to really get to know some of the people I’ve come to know through Instagram. Now, I’m expanding my focus with another Instagram series of curated and categorised lists of feeds that I think you should follow. We start with the ladies in denim.
Rob got into raw denim and set up his Instagram account after he lost 35 pounds and needed a new wardrobe. Read his story in this Q&A.
In this history of jeans overview part 3, you’ll learn how vintage denim broke through the mainstream, plus how to tell the story when you’re selling.
In this part 2 of my history of jeans overview, you’ll learn how ‘designer jeans’ broke through the mainstream, plus how to tell the story when you’re selling.
Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.
DENIM DESTINATIONS and BRAND PROFILES
In this in-depth review, I take a close look at why Second Sunrise in Stockholm is one of Scandinavia’s best denim destinations.