This is the first lesson in a video course about Benzak Denim Developers. It teaches you the story of the brand, it’s two guiding principles, and how the brand’s built on the passion of founder, Lennaert Nijgh.
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Jake aka @almostvintagestyle is part of the LADenimHangs crew. He’s a true blue blood. no doubt. But, in his book, leather comes before denim.
If you know a bit about Iron Heart, the name Padmore will ring a bell. Outside of Japan, the face of the brand has always been Giles Padmore. A year and a half ago, his son Alex stepped up as general manager.
I met Alex at Selvedge Run to talk about his background and why the Iron Heart is never going to follow any fast fashion trends.
His name is Cathal but he mostly goes by Carl. You might know him as calgeary on Instagram. Here, the redheaded, German-based Irishman answers the Q&A.