King-Yu Yiu or simply @kingyuyiu is known throughout the denim world on Instagram for his extremely faded Lee jeans. Here’s the story of the guy behind the fades.
MOST RECENT POSTS
Keeping your boots clean and properly conditioning is not only important because it makes them look good. It’ll also make them last longer. So in this episode, Jake and I talk about boot care.
When you wear raw denim for months without washing it, you often wear out the denim much quicker than what you might expect.
After a lot of trial and error, I discovered that I could make my raw denim last longer AND get great fades with this super simple denim care trick.
This second episode in the series about how jeans are made teaches the cutting and sewing steps of making jeans, and discusses the 3 most debated aspects of sewing jeans.
This article explores what it takes to design a pair of jeans, and the three stages denim designers go through to do so.
You’ll learn how the design influences all aspects of the garment; how it looks, how it feels on the body, how it wears and fades. The design also differentiates one maker’s from another’s.
This last episode in the series about how jeans are made discusses pre-washing; how it started, how it’s done, and what it will look like in the future.
Iron Heart is not like most denim brands. It’s traditional but at the same time modern. It’s super heavy yet comfortable. And it’s got some of the most loyal fans in the world of denim, the #ironheartarmy. I’ve talked to 22 of them to find what it is that makes the brand special.
Like you might have guessed from his username, Michel is a fan of Volvo cars and he’s into Superfuture. He’s also won a TCB Jeans contest, and he plays the hell out of the flute!
When you’re selling jeans, you’re selling history! That’s why it’s crucial to know at least the key facts of the history of jeans when you work with denim and jeans. And that’s what this blog post teaches.
In this 4th part of my series about the history of jeans, you’ll learn how the Japanese built a cult around Americana, which evolved into heritage fashion.
DENIM DESTINATIONS and BRAND PROFILES
In this in-depth review, I take a close look at why Second Sunrise in Stockholm is one of Scandinavia’s best denim destinations.