Freezing Your Jeans, Washing Them in the Ocean, Waiting 6 Months Before You Wash
What kind of jeans were you wearing in 2007?
Me, I was rocking a pair of A.P.C. New Standards—one of my gateway drugs into raw denim. In fact, in May of 2008, I landed a part time job in a store that sold the popular French jeans. Man, did I feel like one of the cool kids!
Soon, I was explaining to customers what selvedge was and how to wash raw denim. With the sparse knowledge of the topic that I had at the time, I relied on what my co-workers told me as well as the wash instructions like those A.P.C. jeans came with.
Don’t wash your jeans” or “wear them for as long as possible and then wash them in the ocean,” I would tell my customers.
These days, we know that raw denim care tips like washing your jeans in the ocean or putting them in the freezer are gimmicky at best.
Yet we keep seeing the same sensationalistic stories in mainstream media every time journalists have to talk about raw denim care. Whenever CEOs of prominent denim brands tells us not to wash our jeans, we’re back to square one. And A.P.C. jeans still come with the same list of wash recipes that they did a decade ago. It’s like whack-a-mole!
… to read the rest of the article, you need a member account.
Already have one? Log in here. If not, scroll down to create one!
Lost Password? Click here to reset your password.
Don’t have an account? Get one here!
By signing up for the Denimhunters Academy, you accept the terms and conditions. You’ll also be added to our free email newsletter.